Item link renaming enables the *item tracking*. If you disable this, the item usage stats like item click throughs, item popularity etc cannot be recorded.

To enable or disable the Item link Renaming, do the following:

• Click on "Configure" next to the desired feed title in your "FeedManager Home"
• On the next page, click on the "Item Settings" menu item
• Next, check Enable / Disable radio button as desired from under the "Items Link Renaming" heading and click the "Save Changes" button